Be the change you want to see...

Butterfly Effect is a grassroots movement redefining philanthropy one “butterfly” at a time.

About

Artist and entrepreneur Tasha Wahl had a fledgling idea: She wanted to start a micro-philanthropy movement that combined Mahatma Gandhi’s popular concept, “Be the change you want to see in the world” with Edward Lorenz’s “Butterfly Effect” theory that even the softest flutter of a wing can affect the molecules around it, setting off a chain reaction that produces major change.

The result was The Butterfly Effect, founded in 2013 with the mission to promote contagious generosity through interactive art in communities all over the world.

The Butterfly Effect movement’s first giving activity, Butterfly Drops, began inspiring people to give in ways that were both unexpected and fun. In 2016, Tasha innovated this idea to produce Social Butterfly art installations in public spaces, which took inspiration to a whole new level, fanning waves of social media giving campaigns for a wide variety of causes.

Today, the Butterfly Effect, through its  thousands of Butterfly Drops and hundreds of Social Butterflies around the world, has raised nearly $300,000 for over 500 charitable organizations throughout the United States and globally, and has empowered countless individuals to make a difference.

Our Mission

The Butterfly Effect is a grassroots movement redefining philanthropy one “butterfly” at a time by providing individuals the opportunity to give to a cause close to their heart. Harnessing the power of social media, we create a ripple effect of contagious generosity through our Butterfly Drops and Social Butterfly Installations.  Our movement is built on the idea that each and every person can be the change they want to see in the world by actively engaging in kindness, generosity and creativity.

5386

Butterfly Drops Globally

100+

Social Butterflies in 28 cities worldwide

$320k

Raised for 500+ causes

Media

Art as Love: How Social Butterfly Installations Bring Communities Together

Art as Love: How Social Butterfly Installations Bring Communities Together

Art as Love: How Social Butterfly Installations Bring Communities Together

Recent Drops

Drop 421 – San Diego, CA

Drop 420 – San Diego, CA

Drop 419 – Cal Poly

Drops around the world