{"id":9896,"date":"2024-07-02T19:40:20","date_gmt":"2024-07-02T19:40:20","guid":{"rendered":"https:\/\/www.butterflyeffectbethechange.com\/?p=9896"},"modified":"2024-07-02T19:40:20","modified_gmt":"2024-07-02T19:40:20","slug":"santa-barbara-butterfly-a-win-wing-situation","status":"publish","type":"post","link":"https:\/\/www.butterflyeffectbethechange.com\/santa-barbara-butterfly-a-win-wing-situation\/","title":{"rendered":"Santa Barbara butterfly: A Win-Wing situation"},"content":{"rendered":"\n

Samantha Gaston\u2019s been a fan from way back, when Butterfly Effect Founder Tasha Wahl was spearheading Butterfly Drops<\/a> as part of her microphilanthropy effort. When Tasha began the Social Butterfly installations, Samantha wanted in.<\/p>\n\n\n\n

\u201cI love doing any art projects, big or small. After looking at the butterfly and seeing how big of a change it can make, I love the idea that just one picture of a butterfly can make a difference, even just a $1 donation, or $20 donation, and how it can evolve into this giant thing,\u201d Samantha said, \u201cFor ours I didn\u2019t really know how big it was going to be, and already we\u2019ve raised upwards of $3,000. So it\u2019s been amazing just seeing that.\u201d<\/p>\n\n\n\n

The next step for Samantha, a 21-year-old University of California, Santa Barbara, student studying French and biology, was to figure out a good place to put the butterfly, so she went about contacting local businesses. \u201cI found one that was super excited about the project and let me have free rein with it, which was super cool. They were so amazed with it and they loved it, and now they want it all over the U.S. It was a dream come true, it\u2019s awesome,\u201d she said.<\/p>\n\n\n\n

That corporation was Paseo Nuevo Shops & Restaurants, an open-air, Spanish-style mall. \u201cWhat drew Paseo Nuevo to the Butterfly Effect was its mission: The opportunity to inspire our community to give back to causes near and dear to them, and the ability to harness the power of social media to do so,\u201d said Marina Satoafaiga, marketing and events manager. \u201cWe are living in the age of experiential retail and take social responsibility seriously. So the opportunity to install a piece of art that probed engagement and promoted giving was something unique and intriguing.\u201d<\/p>\n\n\n\n

Participants who take a selfie in front of the butterfly and post it can raise money for charity. Of all the Social Butterfly installations throughout the world, Paseo Nuevo has raised the most, with more than $3,000 going to various causes chosen by the participants. \u201cWhich is really the beauty of the project, is it encourages people to get passionate about something,\u201d Samantha said.<\/p>\n\n\n\n

Business Benefits of Having a Butterfly<\/strong><\/p>\n\n\n\n

Marina says that reaction from customers has been overwhelmingly positive. \u201cI can still remember the curiosity and enthusiasm of shoppers who passed as we were installing Paseo\u2019s butterfly,\u201d she said. \u201cWe have altered our social media<\/a> calendar to include \u2018Wing Wednesday\u2019 where we feature about a dozen photos of guests using the wings and tagging our center or checking in.\u201d<\/p>\n\n\n\n

And it turns out that people are catching Samantha\u2019s passion\u2014other locations in the Paseo Nuevo family heard about the Butterfly and want one of their own. \u201cWe couldn\u2019t keep the good news to ourselves,\u201d Marina said, adding that Pacific Retail Capital Partners (PRCP) is one of the nation\u2019s premier retail operators of large open-air centers and enclosed malls, and Paseo Nuevo\u2019s parent company. It will be rolling out Social Butterflies at each of its shopping centers in March of 2019 in honor of National Women\u2019s History Month. Proceeds will benefit local women\u2019s businesses and causes in each community.<\/p>\n\n\n\n

Marina says she hopes that people leave feeling like they\u2019ve experienced more than a shopping trip. \u201cHere at Paseo Nuevo, we are much more than shopping, we are an experience. If we can encourage conversation, community, and culture through our commerce, we are doing something right. Giving gives you wings.\u201d<\/p>\n\n\n\n

Get involved<\/a>! <\/a><\/em><\/p>\n\n\n\n

Learn how to bring a Butterfly to your community to help a cause near to your heart.<\/em><\/p>\n\n\n\n

#ButterflyEffect #BeTheChange #SocialButterfly<\/em><\/p>\n\n\n\n

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Samantha Gaston\u2019s been a fan from way back, when Butterfly Effect Founder Tasha Wahl was spearheading Butterfly Drops as part of her microphilanthropy effort. When Tasha began the Social Butterfly installations, Samantha wanted in. \u201cI love doing any art projects, big or small. After looking at the butterfly and seeing how big of a change it can […]<\/p>\n","protected":false},"author":1,"featured_media":9897,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.butterflyeffectbethechange.com\/wp-json\/wp\/v2\/posts\/9896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.butterflyeffectbethechange.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.butterflyeffectbethechange.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.butterflyeffectbethechange.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.butterflyeffectbethechange.com\/wp-json\/wp\/v2\/comments?post=9896"}],"version-history":[{"count":1,"href":"https:\/\/www.butterflyeffectbethechange.com\/wp-json\/wp\/v2\/posts\/9896\/revisions"}],"predecessor-version":[{"id":9899,"href":"https:\/\/www.butterflyeffectbethechange.com\/wp-json\/wp\/v2\/posts\/9896\/revisions\/9899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.butterflyeffectbethechange.com\/wp-json\/wp\/v2\/media\/9897"}],"wp:attachment":[{"href":"https:\/\/www.butterflyeffectbethechange.com\/wp-json\/wp\/v2\/media?parent=9896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.butterflyeffectbethechange.com\/wp-json\/wp\/v2\/categories?post=9896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.butterflyeffectbethechange.com\/wp-json\/wp\/v2\/tags?post=9896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}