The heart of the Butterfly Effect Movement is the Butterfly Drop. Each Butterfly Drop starts when an artist decorates a beautiful wooden butterfly provided by Butterfly Effect and then hides it in a random location somewhere in the world; big cities and small towns, in hidden crevices, sunlit corners, on sandy beaches and in and around shady trees. Clues are sent out via social media. Once found, a donation is made to a non-profit organization of the finder’s choice. The butterfly is a memento for the finder to keep, but what resonates is change that will bring hope, rebirth, faith and love to the world.